ABOUT THIS DESIGN: A Shirt For a Fundraising Campaign.

The basic direction given to me by the client was as follows — a figure jumping off of a wall summersaulting towards a trampoline below.

After a little research on the group & seeing that these folks were a type of California-cool acrobats I was inspired to use retro images of old surf t-shirts as inspiration. Upon researching some vintage RipCurl® and Op® designs I was inspired to give the background a wild quality that would be a good static-yet-dynamic backdrop to complement the implied movement of the figures.

COLOR: The sponsor’s logo (MomentoNFT) is very colorful and they wanted us to print it full color. I had to reduce the logo colors down to 8 to be able to run this design through our spot color presses. Using pink for the figures brings the eye right to the center of the design and lets the viewer take in the whole composition at once.